Activity Roadmap
A four-phase plan from baseline to institutional embedding over 36 months.
Phased Roadmap
Indicative Data- 0Phase 0 · Now → 3 months
Baseline Establishment
Commission a systematic review of UK health misinformation, agree on 5–8 outcome metrics with the steering committee, set up social listening infrastructure, and replace indicative dashboard data with live feeds.
- 1Phase 1 · Months 3–9
Credibility-Building Interventions
Run 2–3 targeted campaigns alongside NHS and RCGP partners, pilot platform-side labelling integrations, and publish the first quarterly UK Misinformation Barometer report.
- 2Phase 2 · Months 9–18
Shared Detection & Response Layer
Ship the open-access counter-narrative API, launch a researcher-in-residence programme with UK universities, and close the first major funding round (Wellcome, UKRI, NHS England).
- 3Phase 3 · Months 18–36
Institutional Embedding
Adopt an Online Safety Act compliance framework with Ofcom, publish the first annual UK Health Misinformation Index, and report outcomes against the original steering committee metrics.